Placeholders
Use dynamic placeholders to personalize emails with form response data.
How Placeholders Work
Placeholders are wrapped in double curly braces and match your form question titles:
{{Question Title}}
When an email is sent, Form Mailer replaces each placeholder with the respondent's actual answer.
Available Placeholders
Form Response Placeholders
Every form question automatically becomes a placeholder. The placeholder name matches the question title exactly:
| Form Question Title | Placeholder | Example Output |
|---|---|---|
| Name | {{Name}} | Jane Doe |
| Email Address | {{Email Address}} | jane@example.com |
| Phone Number | {{Phone Number}} | +1 (555) 123-4567 |
| Which plan do you want? | {{Which plan do you want?}} | Pro |
System Placeholders
Form Mailer also provides these built-in placeholders:
| Placeholder | Description | Example Output |
|---|---|---|
{{Timestamp}} | Submission date and time | 2/28/2026 10:30:45 |
{{Form Title}} | The name of the Google Form | Event Registration |
{{Response URL}} | Link to view the response in Google Forms | https://docs.google.com/forms/d/... |
{{Response Number}} | Sequential response count | 42 |
{{Respondent Email}} | The respondent's Google account email (if collected) | jane@gmail.com |
Using Placeholders
In the Subject Line
New registration: {{Name}} — {{Email Address}}
In the Email Body
Hi {{Name}},
Thanks for choosing the {{Which plan do you want?}} plan!
Your registration was received on {{Timestamp}}.
In HTML Templates
<p>Hi <strong>{{Name}}</strong>,</p>
<p>You selected: <em>{{Which plan do you want?}}</em></p>
Multi-Value Questions
For questions that allow multiple selections (checkboxes, grids):
- Checkboxes: Values are joined with a comma —
Option A, Option B, Option C - Multiple Choice Grid: Each row becomes its own placeholder —
{{Row Title}} - Checkbox Grid: Same as grid, with comma-separated selections per row
Empty Values
If a question is optional and the respondent skips it, the placeholder is replaced with an empty string. To handle this gracefully:
{{Phone Number}}
If empty, the line will simply be blank. Design your template so optional fields don't leave awkward gaps.
You can see all available placeholders for your form in the Placeholders tab of the Form Mailer sidebar. Click any placeholder to copy it to your clipboard.